I'm a Digital Product Designer who has a passion for helping startups and small businesses.

I graduated with a BA in Interaction Design from the Cape Town Creative Academy in 2018, and have been working in the Web and App industry for the last 3+ years. I have worked for agencies such as Longbeard and MakeReign, both of whom have taught me a great deal by allowing me to work with various clients in different sectors. I was one of three Product Designers responsible for the Woolworths App, and have formed part of an innovation team, called WDA, which ran sprints to test new product ideas and perform rapid prototyping for Woolworths Financial Services.

I'm currently working as a Freelance Digital Product Designer with startup clients based in the United States and South Africa.

My expertise

User Experience

UX Audits

User Testing
Workshop Facilitation
Product Strategy

User Interface

User Interface Design
Design System Management
Graphic Design
Quality Assessment


iOS & Android Apps
Web Apps

Currently accepting project inquiries and freelance opportunities. Available within the Cape Town area and remotely. Please feel free to reach out and let's discuss how I can bring value to your project.

© Nicola Badenhorst 2020