About

Hi! 👋 I’m a Senior Product Designer based in Cape Town, South Africa, with 7+ years experience from working in product design studios to in-house for startups (and now enterprise). I enjoy collaborating and creating meaningful work.

Currently, I'm working remotely for Amplitude after Command AI (fka CommandBar) was acquired. I'm assisting with all Product Design related tasks to integrate Command AI into the Amplitude platform.

Education

2022

Digital Marketing Certification Course,

I completed an online Digital Marketing certification course at Red & Yellow to up-skill in best practices in Marketing Strategy, Social Media Advertising, Paid Advertising, Social Media Management and SEO.

2021

Design System Bootcamp,

I upskilled in best practices for managing and building design systems.

2018

BA in Interaction Design,

I completed and received my Bachelor’s Degree in Interaction Design, while completing electives in Photography and Illustration in my final year.

Experience

2024 - Present

Senior Product Designer at Amplitude

Remote • Full-time

Command AI (fka CommandBar) was acquired by Amplitude. 🎉 My role has shifted to assist with all product design tasks to get Command AI integrated into the Amplitude platform.

2023 - 2024

Senior Product Designer at Command AI

Remote • Full-time

Command AI (fka CommandBar) is a platform that offers AI-powered tools to onboard and retain users on your platform, and was acquired by Amplitude in Oct 2024.

2020 - 2023

Senior Product Designer at Logic + Rhythm

Remote • Full-time

I worked with clients such as Switchboard, Bueno, Current and Narrative. My work contributed to helping companies receive further funding.

2020 - 2021

Freelance Creative Director at Him + Her Digital Co.

Remote • Contract (Part-time)

2020

Freelance Product Designer at Turn.io

Remote • Contract (Part-time)

2018 - 2020

Product Designer at MakeReign

Remote • Full-time

I worked on a range of digital products for Woolworths, including the Woolworths Mobile App, Ecommerce Website and Woolworths Financial Services App.

2017 - 2018

UX / UI Designer at Longbeard Creative

Remote • Full-time

Testimonials

During her 3 years at Logic + Rhythm she was able to consistently break down large, abstract problems and deliver various different solutions to them. Her visual design and prototyping skills compliment her ability to communicate her thought process and command a large audience while she's presenting her work.

Scott Savarie

Co-Founder at Logic + Rhythm

I have worked with Nicola on two different occasions, and given the opportunity I would work with her again. As a designer she is flawless and smart. She always understood what the client wanted and I trusted her to deliver. Nicola wasn't just a valuable person within our work culture, she helped to craft the culture itself. Nicola is, and always will be, one of the best hires I have ever made in my work history. I cannot recommend her enough.

Joshua Tijerina

Even as a freelancer, she acted like a permanent team member - taking real ownership over what she was delivering, thinking through holistic design for the business and went beyond what was expected of her in a Product Design role.

Pippa Yeats

Co-Founder at Turn.io

Nicola is a natural leader, as well as an excellent team player. She can work independently, which makes her a special find for any organisation she works for. At Longboard, we believe that Nicola can do anything, and as such she is very highly recommended.

Nathan Tijerina

More About Me

What to expect while working with me

What environments I work best in

What type of projects I am interested in

What are my goals right now

What I do outside of work

© Nicola Badenhorst 2024

© Nicola Badenhorst 2024

© Nicola Badenhorst 2024