Simplifying access for young users: overhauling Hamul's onboarding flow
In a short 2-week sprint, I overhauled Hamul’s onboarding flow to simplify password recovery for young gamers and introduced a new rewards program to boost engagement.
Redesigning a South African Icon: overhauling Woolworths’ Online experience for timeless Impact
I led research and design for Woolworths' online redesign. Using global competitor audits, I ensured a research-driven design that has remained timeless with minimal updates for the last 6+ years.
